Pakistan’s iconic ready-to-wear brand GENERATION introduces another statement collection for the summer: “Clementine”

After the release of their coveted summer collections and the acclaimed showcase of “I See You”, at PFDC Sunsilk Fashion Week 2015, pioneering ready to wear brand Generation is now introducing “Clementine”, a new prêt-à-porter collection available now at all Generation stores nationwide. A new addition to the Flo line at Generation, “Clementine” takes inspiration from phulkari, a popular embroidery technique native to the Hazara region. The brand has incorporated multi-colored embosssed embroidery patterns with monochromatic prints on luxe viscose fabrics accented with lace. The trendy casual wear features clean loose cut lines in a vibrant color palette of citrus orange with water melon pinks paired with neutral tones of black & whites. The collection is available at attractive price points that range from PKR 2,600 to PKR 3,900.1


Wardha Saleem S/S’15 Eid Lawn for Shariq Textiles!
Lawn season would be incomplete without print genius Wardha Saleem, whose vibrant designs have become a summer staple. The luxury designer finally releases her annual summer edition just in time for Eid season in collaboration with Shariq Textiles and heres the complete look of delicious prints featuring the exotic face of the brand Amna Ilyas in Bangkok captured the one and only Tapu Javeri. Boasting 14 original designs complete with chiffon duppatas and satin/lace accessories, Wardha echoes her own singular fun and modern style ethos with in a journey through different traditions with inspiration varying from the colors and patterns of our subcontinent, to the extremely refined flora of the Mughal era. Take a look with the collection released nationwide.


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UMSHA by Uzma Babar ‘buds & blossoms Eid collection!
It may seem like it’s a bit early to start your Eid shopping but the heat wave is hitting hard and come Ramazan you will probably want to stay indoors till past sun down at the least! It would be smart to get your Ramzan wardrobe sorted before hand and luckily some designer labels are thinking the same thing. The new Umsha by Uzma Babar Eid line is out now and is exclusively available at her flagship store in Karachi. Embroideries stand out on the gold thread embossed pure fabrics adding a bit of sparkle that enhances a traditional feel.

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“Committing towards the Care of Our Community” Afsheen Zeeshan chats with Social Diary