Making a name in the field of clothing is a big thing nowadays. This week, Social Diary’s correspondent Nudrat Mustafa selected the budding designer, Faraz Abid Sheikhu to know more about his design ethics and procedures that led him to the road of fame in a short span of time. Let’s see what he had to say…
Tell us about yourself, education and family.
I was born in July 13, in a family of textile industrialists. As I grew up, I was into art, paintings and creative things. So, I decided to opt Fashion design as my career and graduated in Fashion Design to invest my skills and creativity in the field of design.
How did you think of stepping into this field?
Since my family business is of textiles, I was always into playing with different sorts of fabric, working on introducing new fabrics and experimenting with colours. So, I decided to opt for this creative field of Fashion Design to play my part in this industry.
How important is it to have professional education before entering in this field?
In my opinion, professional study plays a vital role. One may have a creative approach but it is to be polished. It helps you getting to know about the practical field, your strengths and weaknesses and prepares you for everything required.
What has been the vision behind your brand?
My brand is my very own signature. FAS epitomize global glamour. My collections represent magnetism towards traditional heritage on a modern canvas.
Tell us about the good things that our industry has to offer to our designers?
Well, good thing about our industry is that we get a chance to present ourselves globally. And Pakistan Fashion Industry represents our tradition, rich culture and heritage into ensembles with a classic twist on a modern canvas and shows the world the taste of our rich culture and manifests how we see Fashion.
Tell us about your design process.
It’s always the inspiration, depends where it comes from. I always try and experiment on doing new things, on colours and cutline’s, introducing new techniques. I love the transformative quality of clothing and dressing up. It represents who you are. So, my approach is always that inspiration I get from and then working on it through mood boards and paper works and then transforming my idea into a reality in the form of an outfit with precise detailing.
Tell us about your recent collection.
My latest collection is “Mehram”. Portraying the love of a woman and the struggles she has to go through for the sake of her love. The collection is based on pestels adorned with rich traditional techniques with a modern twist and pop of florals. It was showcased in Bridal Couture Week and the response was phenomenal.
Do you think our Fashion has taken a long period of time to establish as an industry??
Our industry has been doing a phenomenal job from the past few years. Representing our traditional silhouettes and rich cultural heritage globally. In fact most global brands have incorporated our traditional themes in their Collections and those collections have gained loads of attention and appreciation. As in Dolce and Gabbana showcased their collection inspired from our very own “Truck Art” culture. And I believe that is a success of our industry as we are able to represent our tradition globally now.
What advice would you like to give to upcoming designers?
Believe in yourself. If you don’t believe in it, No one will. Start with a vision. Have a plan, where do you want to be. Choose your team carefully. So much of your success is due to the people who you surround yourself with. You family, friends and people you work with, they all play an important role in inspiring and supporting you.
What’s next for FAS as a brand?
I am always putting in all my Focus and creativity in my Collections and couture. After an overwhelming response to my latest collection “Mehram“, I am working on the lines of introducing new cutline’s and newer techniques and to satisfy the requirements of my Clients. You will see something new very soon. Stay tuned.
