Fashion Alert

Aima Baig takes black to a new level of elegance and style!

A ima Baig: Pakistan's Sensational Singer with a Mesmerizing Voice and Versatile Performances Aima Baig is a talented Pakistani singer known for her mesmerizing voice and captivating performances. She rose to fame after participating in a singing competition and has since become a prominent figure in the music industry. Aima's versatility shines through as she effortlessly transitions between...

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Ready to step into a world of style and elegance at the grand opening of Nishat Boutique!

  T   he opening of Nishat Boutique in Defense Raya was absolutely fabulous! The store was buzzing with excitement as fashion lovers gathered to explore the latest collections. The ambiance was elegant and the staff were super friendly and helpful. From trendy outfits to stylish accessories, Nishat Boutique had it all. It's definitely a must-visit for fashion...

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Capture the fierce and edgy vibes of Saba Qamar’s stunning photoshoot!

S aba Qamar, a renowned Pakistani actress, is known for her exceptional talent and versatility in the entertainment industry. With her captivating performances and striking presence, she has won the hearts of millions of fans worldwide. Saba Qamar has showcased her acting prowess in various television dramas and films, earning critical acclaim and numerous awards for her outstanding...

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Resham’s Bold Fashion Choices: A Clash of Generations and Public Opinion

I n the ever-evolving world of fashion, celebrities often serve as trendsetters, shaping and reshaping style norms. Resham, a prominent figure in Lollywood, has been a trailblazer in more ways than one. Having graced both the silver screen and television, Resham's journey in the entertainment industry has been a testament to her adaptability and prowess. However, as with...

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The reality of ‘Inclusive campaigns’ in Pakistan

  L   ately there is a new marketing trend seen by famous brands. They make campaigns including models that normal people can relate to, as opposed to the stereotypical models that create unrealistic body standards. Inclusive marketing is all about creating campaigns that are welcoming and accessible to everyone, regardless of their background or identity. This means...

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Trendy Glass Bags

You must have spotted Hollywood celebs touting this new style around! The glass handbag trend is becoming widely popular. Ever since celebrities like Doja Cat, Kylie Jenner, and Kim Kardashian have sported the delicate tote on casual outings and red carpet events, fashion fans are left wondering if it's worth the risk to buy. What if you drop...

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SRF13 Fashion Extravaganza!

Karachi: In what can be described as a night to remember, SRFPAKISTAN organized a Style Runway Fashion Show for its 13th Season which was attended by a range of guests including officials, socialites, and celebrities. Mr. Zia Zafar was the main organizer and the event was sponsored by Pakistan International Airlines (PIA). Mr. Faisal Zahid Malik, Chief Executive,...

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