Trends Issue

Patriotic Fashion! When it comes to celebrating Aug 14, we can learn a thing or two from our celebs who have showcased their patriotic vibes in major style statements. Be it some amazing accessories to go with them, these looks are timeless!

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Humidity Causing Skin Worries?

Speak to anyone about what they hate most about August, it has to be the way humidity hits you and makes your skin feel extremely sticky. This is because there is excessive moisture in the air and that can spell trouble for how your skin feels. It can lead to plenty of problems including breakouts and even too...

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PARC: First Animal Rescue Center Established

  A   nimal rights refer to the belief that animals have inherent rights and should be treated with respect, compassion, and fairness. It advocates for the protection of animals from cruelty, exploitation, and unnecessary suffering. Animal rights activists work towards ending practices such as animal testing, factory farming, and using animals for entertainment purposes. They argue that...

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Editors Picks Issue 62

The Japanese Way! Have you ever had the ultimate kind of 'Beef Bibimbap'? This is what defines comfort food unlike anything else. It consists of a vibrant harmony of colors, flavors, and textures, where every spoonful unveils a tantalizing fusion of sizzling rice, crisp vegetables, succulent meats, and a symphony of savory sauces. Topped with a sunny-side-up egg...

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The hidden beauty underneath Lahore Fort

Lahore Fort's basement chambers were forgotten by archaeologists and historians, but recent discoveries reveal their grandeur. Mughal nobility used them as summer houses and they provided a solid platform for multiple upper stories. The basements under Lahore Fort are highly sophisticated in terms of engineering. Emperor Akbar built 2-3 stories of labyrinth-style, interlinked basements along the river side....

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The reality of ‘Inclusive campaigns’ in Pakistan

  L   ately there is a new marketing trend seen by famous brands. They make campaigns including models that normal people can relate to, as opposed to the stereotypical models that create unrealistic body standards. Inclusive marketing is all about creating campaigns that are welcoming and accessible to everyone, regardless of their background or identity. This means...

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Anum Faisal Malik


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