In 2018 we took initiative from” Home Base Business” with a very minimum
amount of 62.60 $.
In 2019 got a chance in Women Entrepreneurship programme by Prime
Minister of Pakistan Imran Khan in Rawalpindi Chamber of Commerce .After
qualifying in all rounds management have allotted me office there to start my
business as a women incubate in women incubation centre (WBIC).
Our business module is different from other businesses. It’s a Humanitarian
base business project.
• We empower those ladies who accidently become orphan divorcee
widow or 65+ age of ladies whom care taker is no one but they’re living
with their kids .They don’t get money for their medicine and these ladies
belong to a good families but they’re unable to get job because of
illiteracy and their cultural & social barriers doesn’t allow them to work
with males. Another reason they don’t let them to do low profile jobs .
In our project they don’t need qualification because every female is
familiar with spices and the process of spices .
• In “Fresh & More “ we call
• them “Khadijians” We want to show the world we Muslim
Ladies are the pioneer of Business.
• We’ve our own role model Umm al Momineen Hadhrat
• Chemicals are very dangerous for health. In scientific world we
believe in very quick process and for the life time but nature is best
so we don’t add chemicals preservatives or colour in our product.
We’re manufacturing 100% pure organic spices to save our
upcoming generations from Chemicals.
• Our product best thing is we are producing 100% organic with a
market affordable price for all consumer .Our products is not for the
specific class .It is for all from lower class to elite class with the
same quality and purity.
Our upcoming 5 year plan is to establish an Industry of First Asian Women
largest factory in which we can create jobs for at least 5000 deserving females
and in further plans to build a school of secondary level where we can provide
initially basic education so their kids can be able to get jobs
Problem Definition /Opportunity Statement:
We’re creating Jobs as we all knows we’re moving
towards Modern Scientific Era in which we’re more
comfortable to do quick work through machines. This is
a very good change in society .We all do work on a
single CLICK but ever we think as we destroy Nature
when we moved into Industry .Same we don’t realise
that we’re destroying Human Being as well by not
creating opportunities for their survival and lively
hood. We want to accommodate more man power to
give them to start their better lively hood
Detailed Description for the Evaluation Criteria:
Start-up Name: Fresh & More Spices
Vertical: Agriculture Tech
Product /Solution/Value Preposition:
Fresh & More Spices is pure 100% organic product and
as we’re observing in the world that quality food is only
for specific class but Fresh & More has aim to spread
quality food to all classes of the society because we
believe that ALLAH SWT bless us with pure food
blessing we have no right to destroy Human Being
.Fresh &More offers it’s product to End user to Elite
Class with the same quality .Customers Health is our
As we have given a Mother Touch added a value of
purity this is our achievement that we’ have not yet
received any box of product with complaint since we’re
Fresh & More Spices believe in Healthy Competition
with competitors. Our Competitors are in the market
since a long period of time .So they can spend specific
budget on marketing strategies .We’re also using some
tools of marketing in our limited budget . Likewise
social networking, through social media networking, by
visibility on different LMT’s and IMT’s, some physical
activities on tasting a single bite of Cook food with
Fresh & More spices .We have displayed our product in
different cities of cheap bazar which is organized every
year by the government of Pakistan to ensure the
availability of products in less price for underprivileged
people. We’ve displayed our brand in 5 cities.
Size of Market:
Total Addressable Market:
Our product total addressable market is Government
Organization and Kitchen of different departments
.Restaurants and Marquees through them we achieved
100% success and 100% sales.
Target or Available Market:
Our present target available market is LMT’s, IMT’s,
Messes, Restaurants, General Trade, and Interface
Expected Share of Market:
Our expected share of market is to spread our product
to every corner of the world .Though it’ll take time but
we’re sure that the vision of our project will soon be
delivering to the entire world.
Cost Model /Major Expenses:
Our major expenses are HR, Marketing, Sales,
Inventory, Infrastructure, Financing Costs, etc.
As we’ve mentioned that we’ve started this business
with a very low budget. We’ve started with 62.60$
gradually with a period of time we’ve generated
revenue and utilize it again & again into business in
different areas but we’re looking for long term
investment to generate more revenue. We’ve done
experiment to generate our revenue to start selling our
product to different Gov. Organizations & main
kitchens of different messes. Later as we start getting
our profit we made our small set up and in a low base
we’ve been able to get into the market.
Marketing & Sales Strategy:
As we’ve mentioned earlier that our marketing budget
is very low but we do it our capacity. We participate in
exhibitions and food fests. Where we get benefit to do
marketing and secondly we generate sale.
We display stalls outside of LMT’s to attract customers
to our product.
Latest we’ve been selected for the upcoming event by
TDAP (Trade Development Authority of Pakistan) in
South Africa for the SME sector development.
Investment Sought /Types of Investment:
As this is humanitarian base business project .We’re
looking for a long term business investment to set up
this SME business into Mega Industry to empower
more women into it..As we’re expected in starting
from 1 Million up to 10 Million USD in upcoming 5years
on the base of equity.
Management/Team Back Ground:
We believe that “Team work is dream work” As we’ve
mentioned that our project is women empowerment
project .65+ age of ladies are in drying section. We’ve
production incharge with production team .Packaging
Team, Supervisor, and 1 lady in accounts.
“This is not the end in fact it’ll be another step to achieve Milestone.”