When it comes to looking your absolute best, there are some leading beauty trends which will lead to you having a complete makeover. One thing you need to know is that even something as simple as clean eating can make you look amazing.K-beauty and skin care experts are sharing their secrets to making you shine in the crowd-from fermented tea and kombucha to red onion, check out these upcoming K-beauty trends you need to know about:
Opt for Fermented Ingredients There is a continuous move towards vegan-friendly products and more sustainable packaging. It appears the market is moving away from sheet masks due to their single-use consumption, and more towards wash-off masks. Products featuring fermented ingredients which are known for their anti-aging properties as well are becoming popular, such as fermented tea and kombucha.
Multi-use Products
There is a major trend towards simplifying routines. While many people still prefer multi-step routines, multi-use products are really shining bright and catching people’s attention. Any products that pamper the skin but also save time at the sink seem to be the new darlings.
Vitamin A
Vitamin A is still very popular, so you can expect more Korean brands will release retinol products this year. We will also see more skin care products that treat maskne, and makeup that is long-lasting which can be used while wearing a face mask, like transfer-proof lip products and cushion foundation that transfers less.
Healthy Glow
The pursuit of a healthy glow is very popular—being confident in your own skin and focusing on healthy skin is one of the main trends in Korean beauty. Forget glass skin, opt for a simple routine with nourishing and brightening ingredients, like propolis and hyaluronic acid.
High-tech Beauty
For the past decade, the demand for at-home and high-tech beauty devices, such as full-face LED masks and ultrasonic facial cleansers, has steadily increased. COVID has certainly accelerated this trend, with at-home beauty tech innovations now in demand globally. Your next beauty product from Korea could come not from your typical Korean skincare brand, but a Korean tech giant, such as LG or Samsung.
Minimalist Formulas
Formulas that contain no more than 10 ingredients are at the forefront of this trend. Customers turn to simple formulas due to sensitive skin, which is becoming an increasing issue, and this is definitely related to when you have a stressful lifestyle. Also when it comes to over-exfoliation as well as high city pollution, these factors can impact how you look.
