Hailey Bieber’s skincare brand, Rhode, has been acquired by e.l.f. Beauty. The deal is worth $1 billion. This marks a major milestone in the beauty industry.
Hailey Bieber’s Rhode Skincare
Rhode was launched in 2022 by Hailey Bieber. The brand focuses on clean, hydrating skincare. Its bestsellers include the Peptide Glazing Fluid and Barrier Restore Cream. Rhode gained quick popularity for its minimalist approach.
E.l.f. Beauty is known for affordable, high-quality makeup and skincare. The acquisition strengthens its portfolio. Rhode’s premium positioning complements E.l.f.’s budget-friendly products. The deal also expands E.l.f.’s reach in luxury skincare.
What This Means for Consumers
Existing Rhode fans can expect the same quality. e.l.f. may expand Rhode’s product range. Prices could remain steady or see slight adjustments. More retail distribution is likely. The $1 billion deal shows celebrity brands’ growing influence. It highlights e.l.f. Beauty’s aggressive expansion strategy. Competitors may seek similar acquisitions.
Final Thoughts
Hailey Bieber’s Rhode sale is a win for both parties. e.l.f. gains a premium brand. Rhode gets broader distribution. The beauty industry will watch closely for future moves. Follow beauty news for more on Rhode and e.l.f. Beauty’s next steps.
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