LAAM Festival 2026 Dates, Venue and Timings in Lahore
A new shopping experience is coming to Lahore. The LAAM Festival, Pakistan’s first “fashion-first” shopping festival, launches this week. The four-day event runs from March 12 to 15, 2026. It brings popular digital-first fashion and lifestyle brands into a physical retail space. The festival is specifically timed for Eid shopping. Shoppers can explore, try on, and purchase items in person before the holiday .
Where is LAAM Festival Happening in Lahore?
It will be held on March 12 to 15, 2026. Between 4:00 PM to 12:00 AM nightly. Some sources suggest the festival may continue until 2:00 AM. At Fairways Commercial, Defence Raya (DHA Phase 6), Lahore. The venue offers ample space for brands and visitors. Fairways Commercial is easily accessible within DHA Phase 6.
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Family Entry Policy at LAAM Festival Lahore
Organizers have implemented a clear entry policy. This is a family-only event. Entry will be denied without a female guest. This policy ensures a comfortable environment for families. Groups must include at least one female member for entry .
How to Get Free Entry Pass for LAAM Festival
Attendance is free for LAAM app users. You must claim your digital pass through the LAAM App before visiting. One pass typically admits up to three people. This makes it convenient for small family groups and friends. Download the app and secure your pass early. Passes may be limited for each time slot .
Why LAAM Festival is Unique for Eid Shopping
Shoppers can see products up close before purchasing. You can try on clothing, test products, and experience brands in person. This bridges the gap between e-commerce and traditional retail. It offers the convenience of online brands with the tangibility of physical stores.
More Links!
Disappointment at LAAM Fashion Week: Saira Shakira Show Disrupted By Early Departures.
LAAM to Launch Pakistan’s First Runway-to-E-Tail Fashion Week in 2026!
