PEMRA in action: No More Drama TRPs!

PEMRA, the Pakistan Electronic Media Regulatory Authority. It has taken decisive action regarding the ongoing issues with television ratings. More specifically addressing the “No More Drama TRPs” situation. Recently, PEMRA imposed a fine exceeding PKR 1 million on the relevant authorities due to significant irregularities identified in the television ratings system. This fine underscores the regulatory body’s commitment to maintaining integrity within the media landscape.

No More Drama TRPs 1 million fine!

The authorities involved have been instructed to submit a comprehensive report to PEMRA, detailing the irregularities and outlining steps to rectify the situation. However, this directive has not been adhered to since the TRP system was reinstated, raising concerns about compliance and accountability. In light of these challenges, PEMRA has mandated that TRPs cannot be disclosed without prior approval. This measure is intended to ensure stricter compliance and oversight, aiming to restore trust in the ratings system and prevent further discrepancies in the future.

Here is a glimpse of PEMRA’s official notice regarding TRPs fine!

PEMRA’s actions reflect a broader effort to regulate the media industry effectively, ensuring that television ratings are accurate and reflective of viewer preferences, thereby fostering a fair competitive environment for broadcasters.