We all know that setting up a new business brings a lot of new challenges. And they can get heavy on the nerves for the business owner. An actress model and Content creatorSaheefa Jabbar Khattak launches pizza restaurant.
Like any other new business. Her restaurant is also facing multiple challenges. From lack of reliable staff to late orders to running out of inventory. But the actress turn every challenge into a content for social media. From calling her workers reliable due to unreliable due to their ethnicities to getting bad reviews on the Google. She is out there to get social media attention either good or bad for her?
The Emotional Breakdown of Saheefa Jabbar Khattak
In a video that has since gone viral, Saheefa was seen bursting into uncontrollable tears. The trigger, sources suggest, was a series of challenges related to late orders and mismanagement at her newly opened pizza restaurant.
Famous for sharing every aspect of her life online, the actress documented the moment she received a “late order” complaint. The stress of managing the kitchen, dealing with inexperienced staff, and satisfying customers appears to have become overwhelming for the first-time restaurant owner.
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The “Pathan vs. Punjabi” Controversy
The criticism reached a boiling point when Saheefa made a controversial statement regarding her hiring preferences. In a now-deleted or widely circulated video, she stated that she needed Pathan workers because she does not “trust Punjabi or Urdu-speaking people” when it comes to work .
The Exact Statement
In the video, promoting her café, she explicitly said:
“I need honest people. This time, I want Pathan boys because I believe they are true to their word. I do not trust Punjabi and Urdu-speaking people anymore.”
The remarks sparked immediate and severe media backlash. Social media users flooded platforms like X (formerly Twitter) and Instagram, accusing her of racism and stereotyping .
Not the First Time: The Domestic Worker Incident
This is not the first time Saheefa has faced public anger regarding her treatment of staff. In a previous controversy, she was heavily criticized for comments made about her domestic worker, Musarrat. Saheefa had publicly questioned how Musarrat spent her Rs50,000 salary, suggesting she should have shopped more wisely. Critics called her out for shaming the woman and displaying a disconnect from the realities of lower-income households.
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