Shah Rukh Khan launches a luxury eyewear line. He did it for his son Aryan Khan’s brand. The brand is D’YAVOL X. This is the brand’s first eyewear collection. The launch is big news in fashion.
“Step Into the Light”: The Star-Studded Campaign Reveal
The collection debuted with a powerful campaign. Its title is “Step Into the Light.” The campaign features Shah Rukh Khan himself. He is the face of his son’s new line. The visuals are striking and high-fashion. They set a luxury tone immediately.
D’YAVOL X Eyewear: Ultra-High-End Price Points
This is a luxury streetwear offering. The price reflects its positioning. Prices start at $28,400. Some models cost nearly $40,000. The collection targets an elite clientele. It is for those seeking exclusive luxury.
Craftsmanship: Handmade in Japan with Premium Materials
Aryan Khan insisted on specific craftsmanship. Every piece is handcrafted in Japan. This ensures top-tier quality and attention to detail. The materials are exceptional.
Frames use precision-milled titanium. They also feature polished acetate. Components are custom-engineered. The lenses are high-quality Zeiss lenses. The build focuses on durability and clarity.
Shah Rukh Khan: The First and Key Tester
Aryan Khan shared an inside detail. His father is a sunglasses enthusiast. Shah Rukh Khan often wears sunglasses for hours. He personally tested the glasses for comfort. He ensured they were lightweight and comfortable for all-day wear.
What This Launch Means for D’YAVOL X
This move expands the brand’s universe. D’YAVOL X enters the luxury accessories space. It leverages Shah Rukh Khan’s global star power. The blend of Japanese craftsmanship and streetwear ethos is key. The brand establishes itself in the ultra-luxury market.
Conclusion
Shah Rukh Khan has officially launched D’YAVOL X eyewear. The “Step Into the Light” campaign makes a bold statement. With prices from $28,400 to $40,000, the line is exclusive. Handmade in Japan with premium materials, it promises quality. It even has Shah Rukh Khan’s personal comfort seal of approval. This marks a major step for Aryan Khan’s luxury brand.
