The social media application that comprises videos and short-form content named ‘TikTok, is always coming up with new updates to improve user experience. Its newest development is the launching of what the firm refers to as an AI self-generating voiceover voice. This is a major step up in the area of curation of content specific to the user and their ability to allow them to control just how their story is brought to life.
Information Dissemination and AI
AI is being applied more and more in content production coming from different platforms. From music produced by AI or converting text to speech (TTS) capabilities, such tools have now become core within the creative industry for content generation. TikTok’s new feature is a continuation of this process allowing users to be more creative and interactive using artificial intelligence technology in videos.
How the Feature Works
The AI voiceover option in TikTok is very easy to use such that even people with little IT knowledge won’t face issues while using it. A user can demonstrate their voice and then the AI synthesizes voice data based on the users’ sample voice data. This model can be used to produce voiceovers that are in the exact tone of the user’s natural voice which adds an extremely personal touch to the consumers’ videos.
If the voice model is built, one is free to type the text that they wish to be read in the AI voice. The particular text-to-speech function then parses the written text and converts it into words that are spoken this can be overlaid as commentary on any TikTok video. First, it saves time since the creation of one post can be used in a different form and second it encourages the freedom of creativity because it is easy to test the new styles of post.
Implications for Creators
The availability of the unique AI voiceover has some significance for TikTok content creators. First of all, it provides new opportunities for thinking about the kind of stories it is possible to tell. From creating the background music for the montage clips or voicing out their opinions over a trending topic, the creators can now also use their voice to give the audience something relatable to the content they are trying to pass.
Secondly, it is a great advantage for creators who might be shy to record their voices or those who might want to be unidentified while adding an element of uniqueness to their videos. As a result, they do not have to come out to the public to do the voice, while still being able to use their voice in videos with that special personal touch.
Finally, this feature may prove useful for content creators who wish to create content that can be used in several languages. This is especially advantageous since with voice models, creators can switch from one language to another quite freely by simply changing the voice instead of having to hire additional voice talents.
What is the Future of Artificial Intelligence in social media?
Another way that AI has influenced social media is through TikTok’s recent innovation of personified voiceovers. With the development of more advanced technologies, there will be more innovative features that will provide users with more control and allow them to easily create unique content.
However, such a development also brings deeper concerns into the moral range of AI in content production. For example, deepfake technology means that fake audio generated by AI which is increasingly realistic and authentic is going to present new concerns in increasing proportions. There will always be some people who will try to take advantage of such platforms and therefore, TikTok and others similar to it will need to develop measures that can prevent such misuse while they also come up with new ways of using the platform.
Bottom Line
The use of artificial intelligence in creating TikTok voiceover is a major advancement in the advancement of creation of content on social media platforms. Thus, by allowing the users to make their own AI voice models, TikTok is not only democratizing content production, but it is also facilitating new possibilities for personal voicing. Further advancement of AI opens the nearly infinite potential for personalized content on social networks such as TikTok, which means that shortly, every user will be able to discover their unique, sometimes quite literally, voice.
