It has then been quite astounding to see Ali Zafar take the music industry in Pakistan in an upward spiral yet again with a new hit, ‘Rang Rasiya.’ Highlighting the trends of the year 2021, this project is particularly special to Zafar and Pakistan as it is the first-ever music video to be produced and created through AI.
A History Shifter Music and Technology
Not only has Ali Zafar with time been known as a singer, songwriter, and actor, but he has also recently ventured into a completely fresh area of the music video industry using artificial intelligence (AI). “Rang Rasiya” is not merely a song, it is an experience full of colors, and amplified beats a perfect amalgamation of tradition focused with the modernity lens. In this way, Zafar has resulted in the ability of AI to create a visual story that has brought an improved realistic feel along with improved artistry to the Pakistani entertainment industry.
The Making of Rang Rasiya
Making an AI-generated music video is not an easy attempt. It takes a very detailed procedure of inputting the data to the AI system making it learn about the essence of art and visuals and then let the AI come up with the image and sequence that suits the mood and theme of the song. In the “Rang Rasiya,” the material was trained across the board on a huge variety of inputs that give the essential essence of art including traditional Pakistani art and then contemporary digital art, and the overall conducted video feels fresh and familiar at the same time.
The color grading for the video is colorful, poppy, and reminiscent of traditional Pakistan festivals; the addition of the AI gives the whole thing a dream-like quality.
A Modern Take on Cultural Appropriateness
“Rang Rasiya” is not only a technological spectacle it is more than proof to exhibit the cultural memory of Pakistan. The song itself is fused with pop and the lyrics of the song itself are a rich poetic pop synthesis of the music of South Asia. What Zafar has done is put the photo together with AI-generated illustrations; thereby, over time, he has turned it into a commentary of sorts, about the key difference between traditional art and what can be produced by applying this technology in the contemporary world.
The video uses a blend of Bhangra and Classical dance, Bhangra dress, and digital effects thus tapping into cultural and generational themes. It is a real magnum opus that has references to the past yet is a coming-of-age censure, the perfect representation of what Pakistan is and has become culturally.
IT Innovations Break the New Ground Music Industry
“Rang Rasiya” is a groundbreaking video by Ali Zafar that adds AI to Pakistani music videos and also paved the way for another artist to embrace this new concept. Art applications of AI especially in music and visual arts are still limited, however, Zafar’s step can set a new session of creativity in the industry. It dares artists to engage in the question of how technology can be used rather than asking them how they would use a particular technology.
In addition, this project puts Pakistan into the discourse on art and the arts in the age of artificial intelligence. Due to the early adoption of this technology that has been incorporated in Zafar, there is a high probability that it will create similar projects in the future that will try to incorporate AI in other types of artwork.
Some Thoughts about the Future
Artists from around the world are gradually getting acquainted with the use of artificial intelligence systems in creating content and as such, the use of AI in creating music videos, films, and many other fields is limitless. “Rang Rasiya” is a splendid example of how one can implement ideas with the help of modern tools. That is a glimpse at the future of entertainment that has people’s imagination and Artificial intelligence joining to make something that is out of this world.
As the first AI-made video in Pakistan, Ali Zafar’s “Rang Rasiya” is not only an extraordinary experiment in the development of the country’s musical video and art but also a demonstration of the new possibilities that technologies open to the art world. This is a good first step taken by Zafar and must encourage other users to tread the path of discovery that has been left mostly uncharted until now the realm of possibility.
