Uncover statements, bridal looks, makeup preferences, and more, as revealed by Pakistan’s pioneering figures in the fashion industry.
BEAUTY TRENDS
Founder Tahira Shaharyar, joined by her entrepreneur sister Shanze Faiz, give exclusibe insights on the makeup trends, bridal styles, and skincare essentials set to dominate in 2024!
Most Happening Makeup Looks of 2023!
Perfectly Imperfect! real soft, smudged eyeliner—particularly in rich blacks, deep browns
Colorful Graphic eyeliners
Nude, glossy lips
Bridal Makeup Trends in 2024
People are moving towards realistic looks even further than what we have seen in 2023 and becoming experimental with color pops, shiny eyes, bronzed sun-kissed face, and bold lips
Beauty Myths To Cancel This Year!
Having a good facial will fix all of my skin problems.
Makeup Trends Changing in 2024!
Bold, bold, and bold!
Three Essential Beauty/Skincare Products
SPF
Hydrating Moisturizer
3in1 tints for lips eyes, and cheeks
BRIDAL TRENDS 
Adnan Pardesy, Pakistan’s talented couturier sheds light on couture, bridal wins and style statements that will wow!
Pastels in 2023- Red Lehengas Making a Comeback in 2024?
Fashion trends are cyclical, and while pastels held sway in 2023, red’s timeless allure persists. There’s potential to explore nuanced shades within its palette, like a deeper, earthier red. In 2024, as we cater to the diverse preferences of Gen Z, known for embracing unique styles, bold and expressive choices hold appeal. Hence, the classic red lehenga could witness a resurgence in 2024.
Unique Style Statements
In 2024, anticipate a trend towards cultural fusion, blending Eastern and Western styles through asymmetrical cuts, creative fabric manipulation, vibrant colours, striking prints, and standout pieces. Despite the bold fashion direction, consumer consciousness regarding the sourcing and production of clothing has heightened. This has led to a focus on sustainable fashion, putting pure fabrics at the forefront of the style narrative.
Will Bouquets Take Centre Stage?
Embroidered bouquets play a crucial role in enhancing the overall look. Yet, at Adnan Pardesy Studio, our inclination leans toward intricate full-embroidered jaal or cut work, as we believe these elements truly elevate the dress with their captivating allure.
Mehdi, standing tall as one of Pakistan’s premier fashion brands, shares the evolving fashion stance of the nation:
In the vibrant tapestry of Pakistani culture, the color red stands as a resplendent of joyous celebrations. Embedded in traditions and festivities, red radiates an undeniable aura of vitality and warmth. As we step into the coming year, MEHDI’s commitment to infusing more red into a bride’s attire reflects not only a fashion choice but a homage to the cultural heritage that defines and unites us. In the forthcoming fashion landscape, expect a captivating play of volume, extended lengths, and bold experiments with textures and fabrics. At the forefront of this trendsetting wave is a celebration of dramatic silhouettes and redefined elegance.
MAKEUP TRENDS
Janie Liang, a recognized name in the pursuit of beauty, imparts her wisdom on the latest makeup tips, tactics, and skincare routines that are sure to enhance your radiance:
“As a makeup artist in Islamabad, I also keep an eye on international makeup trends. In 2023, bold and vibrant eyeshadow looks stole the spotlight. Neon hues and graphic liners were all the rage and I even saw the makeup artists at Mac using them when I went to Istanbul, pushing boundaries and allowing individuals to express their creativity. Glitter accents and metallic finishes also made a big comeback especially at weddings in Islamabad, adding a touch of glamour. Soft and natural bridal looks indeed took center stage in 2023 at Janie Liang salon, reflecting a shift towards timeless elegance. In the past brides used to ask me for traditional makeup. However, in 2024, we can anticipate a fusion of classic and contemporary styles.
I also tell all my clients in Islamabad that let’s bid farewell to the myth that heavier makeup equals higher beauty standards. In 2024, let’s embrace the idea that beauty comes in diverse forms, and makeup should be a tool for self-expression rather than conformity. Get ready for the return of monochromatic looks dominating the scene in 2024. Matching your eyeshadow, blush, and lip color will be a major trend, creating a cohesive and polished appearance. Experimentation with bold colors will continue but in more harmonious and coordinated ways.”
Must-Have Skincare Products
Hydrating Serum: Keep your skin glowing all year round with a hydrating serum that nourishes and revitalizes.
SPF Moisturizer: Sun protection is non-negotiable. A good SPF moisturizer ensures your skin stays healthy and protected.
Versatile Lip and Cheek Tint: For an instant pop of color on the go, a multitasking lip and cheek tint is a must-have.
