As trust in Big Tech declines, UpScrolled, an Australian-built social platform, is emerging as a bold alternative for users seeking transparency, fairness, and freedom of expression. Built to counter algorithmic suppression, UpScrolled gives Palestine a fair voice online while welcoming creators from all backgrounds.
What Is UpScrolled and Why Is It Going Viral?
UpScrolled is a Palestinian-owned social media platform founded by technologist Issam Hijazi, created in response to growing frustration over content throttling on major networks. The app has surged to the top of Apple’s App Store downloads in the US, UK, and Australia, signaling a clear appetite for change.
Hijazi says visibility around Gaza sharply declined despite rising global interest. That moment pushed him to leave his corporate career and build a platform rooted in openness rather than control.
How UpScrolled Works
Transparent Feeds, No Shadowbans
UpScrolled offers two simple feeds:
- Following: chronological, user-controlled
- Discover: popularity-based with light randomness
The platform rejects shadowbans and claims human-led, apolitical moderation only when laws or guidelines are broken.
A Return to Real Social Media
Self-funded and independent, UpScrolled positions itself not as a political tool, but as a return to genuine social connection. Its rapid growth suggests many users agree.
