T
he internet has been going crazy with Kiko Milano opening its flagship store in Pakistan, all thanks to the influencers and bloggers. But we all know it’s marketing gimmick.
Before you get crazy with over-prised over-hyped Italian drugstore makeup brand lets debunk some of its lesser known facts.
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Kiko Milano has a wide range of products, including makeup, skincare, and accessories. They are known for their trendy and innovative products that are inspired by the latest fashion trends.
Kiko Milano has stores all over the world, including in Europe, Asia, and the Americas. They also have an online store where you can shop for their products from the comfort of your own home.
Kiko Milano Controversies
Kiko Milano has faced some controversies in the past, including accusations of cultural appropriation and lack of diversity in their products. However, they have taken steps to address these issues and have made efforts to be more inclusive and culturally sensitive.
It has also been criticized for their environmental impact and use of plastic packaging. They have made efforts to reduce their environmental footprint, including by using more sustainable materials and offering refillable products.
Lets Review some of its products
GENERAL
It should be a solid rule, specifically for new makeup brands. Never shop at full price. Everything goes on sale at rolling intervals.
EYESHADOW Palettes
Palettes are not worth they hype but single eyeshadows are great! Especially the water eyeshadows.
Eyeshadow sticks
I’ve heard a lot of raves about them but its not everyone’s cup of tea. They might be more of a hassle.
MASCARA
I’ve never met a Kiko mascara I didn’t think was at least okay, but I also haven’t fallen in love with any of them yet.
EYELINER
Their smart colour kajals are majorly favourite eye pencils in the world because they all glide onto the waterline. In general I like their wooden pencils very much. The automatic ones, some dry out and others don’t. Liquid liners, they have some fun colors and I find them pretty easy to use. I think overall, eyeliner is my favorite category from them.
COMPLEXION
Foundation range is light to medium and very yellow-leaning shade ranges. Specially not for brown Asian skin.
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BLUSH
They release the same 3 colors over and over again in different packaging. For me it’s a skip. I heard their cream blush sticks are good but have not tried.
HIGHLIGHTER
Like the blush, repetitive and rather boring. Buy for the pretty packaging maybe, but I wouldn’t because I have better stuff I would reach for more.
BRONZER / CONTOUR
I have a loose bronzer from their green line. It’s a pain to use so I mix it with loose powder to create a custom powder shade. Other than that, no experience.
BROWS
I had their brow mascara for a long time. It outlived my Benefit Gimme Brow, I preferred the formula because it was a bit more fluid and it was less expensive.
LIPS Smart Fusion line
It is sheer and balmy. Velvet Matte formula I am NOT a fan. So dry and cakey. I like the line that is creamy and in a silver colored bullet where you push on the end of the cap to open it. Name escapes me. Glosses okay. Lots of options.
LIPLINER
Tried one, was not impressed. Do not love lipliner as a product category though.
NAILS
I love their polishes! And tools. Again, wait for a sale sale sale.
BRUSHES
Expensive but good. Definitely buy at sale price if possible, but I would pay full price for these and be happy to do so.
Always research before buying any makeup brand. And never trust sponsored content. Its the new marketing gimmick these days.
