From Makeup Artistry to ‘Influencing’

SD: What remains the most fulfilling aspect of being the CEO of 2 leading companies?
Maheen: Being able to actually experience and enjoy the whole process behind creating a product and then that feeling of contentment when you have that final product in your hands. As for society, the fact that we are making a positive impact through our products has to be the best feeling ever.
SD: How did you venture into digital creation?
Maheen: It was back in 2014 when I used to get super inspired watching my makeup gurus reviewing and teaching makeup back in the YouTube days. I decided to make my own YouTube channel and then eventually it led to my Instagram profile for tutorials and makeup reviews.
SD: Was the social media recognition all that you hoped to attain or was it somewhat of a letdown in certain areas?
Maheen: All I wanted was to put my art out there and have the liberty to do and create whatever I wanted. At first, I didn’t plan on making a career out of makeup artistry or later what you call “influencing”. Then when I started gaining recognition and collaboration requests, I realised that this is probably what I was meant to do. The freedom of creating what I wanted and the appreciation that I got from people and brands internationally for my work was everything I had ever dreamt of.
SD: How do you wish to make an impression on your followers with your skincare and makeup tips and routines?
Maheen: When it comes to making an impression, I believe that being transparent about the products, whether they’re good or bad, is the most important thing. Along with that, I encourage them to use products that work for their skin instead of just investing in an overly hyped product. When people put their trust in me, it becomes my duty to properly educate them and show them the right way of how it is done.
SD: Through the years, how would you describe the kind of impact you have made through your platform?
Maheen: I would say I have always spread the message of originality and accepting oneself with all the flaws. In times like now, when you have a platform, it’s very important to spread positivity and inspire people to do good for not only themselves but for others as well. Through my work, I have educated people in terms of makeup techniques, diverse makeup looks, skincare routines, and body positivity.
SD: Would you ever consider venturing into the entertainment industry as an actress?
Maheen: Never. Acting has never been my thing. There was a time when I wanted to be a singer and tbh, I still do want to be one, if only I could sing well.
SD: When it comes to balancing work with leisure- how important is it for you to create the right mix for both?
Maheen: Extremely important! Now that I’m a mom of two Alhamdullilah it gets exhausting to give equal time to my kids, my work, and some time for myself. I do however, mostly, prioritize my children now over everything, obviously, but I think it’s extremely important for one’s mental health to take out time to relax and unwind because that’s the restart button to perform better.
SD: How do you aspire to step into 2024?
Maheen: Take Manriqen and LàManial Beauty global and expand the product line for both brands. Above all, be a better human being.