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From rural roots to the global runway, Pakistan’s talented women artisans shine at the ‘Culture to Couture’ fashion show in Paris! 

by Maham Shahid
January 24, 2024
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Culture to Couture!

A Fashion Show in collaboration with renowned designer Omar Mansoor and Kaarvan Crafts Foundation was held today at the Embassy of Pakistan, Paris.

Ambassador of Pakistan Asim Iftikhar Ahmad welcomed the guests and highlighted the contribution of rural women.

He also praised artisans-entrepreneurs towards national development and shaping the hopes and dreams of millions in Pakistan.

 

As the saying goes ‘cradle of civilization’, Pakistan too had a lot to offer to the world.

Specially when it comes to colorful, versatile and mystique arts and crafts.

Giving an insight to the journey of “Culture to Couture”

The Ambassador introduced two partners behind the magical fashion show.

He further expressed his gratitude to ‘Kaarvan Crafts Foundation Pakistan’ for promoting women empowerment.

While Omar Mansoor has taken up the task of transforming the vision and work of the young generation through creative designing and sustainable quality.

Fashion in Pakistan has always been a captivating fusion of tradition and modernity.

The Ambassador extend praise to Pakistan’s rich heritage of handcrafted clothing and textiles.

The industry deals with intricate embroideries, block printing, ajrak, phulkari work, chunri making, ralli and so on.

Fashion designers are incorporating these artisanal techniques into contemporary designs, giving them a fresh and modern twist.

 

The Ambassador further added that fashion is a medium of bringing cultures together.

France and Pakistan share ties in fashion – as one is the couture capital of the world while the latter is producer of fine garments for world-renowned brands.

For the interest of all he recalled that it was famous French designer Pierre Cardin who designed the air hostesses uniforms for Pakistan International Airlines in 1966.

 

Mr. Omar Mansoor – whose designs capture the Parisian audience.

He is a London-based Pakistani fashion designer and is best known for his couture occasion wear.

He was the first Pakistani to showcase at London Fashion Week in 2008.

And also been credited with re-introducing fusion clothing into modern fashion.

 

Kaarvan Crafts Foundation

Led by Danish Khan was established in 2004 and it provides life skills to Pakistani rural women.

Till date Kaarvan has mobilized, trained and capacitated more than 29,000 women in over 1,000 of villages of 26 different districts across Pakistan.

With its Theory of Change revolving around education, enablement and empowerment of women’s economic capacities –  Kaarvan places women at the heart of development.

The fashion show held at the Embassy’s beautiful hall enthralled the audience with a diversity of designs and universal appeal.

The bond between the designer and the gorgeous models made the dreamy creations come to life appearing even more spectacular.

In a mix of Pak-France art and culture.

The audience was also captivated by a mesmerizing performance by the ever-vivacious opera singer Clara Bellon with her fascinating voice.

 

A documentary featuring testimonials of female artisans-at-work facilitated by Kaarvan was also displayed.

Guests were treated with traditional mouth-watering Pakistani cuisine.

A large number of people from different walks of life including French officials and friends, diplomats, fashion and business circles, students and media attended the fashion show.

 

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