In a world constantly shifting between trends, there’s one tradition in Pakistan that never fades from fashion: kajal. The dramatic black eyeliner, once made at home using soot and ghee, has adorned eyes for generations — from newborns to brides, from rural matriarchs to modern-day influencers. Kajal, also known as kohl, is more than just a beauty staple. It is woven into the fabric of Pakistani identity, representing health, protection, femininity, and fierce expression.
For many, applying kajal is as routine as brushing their hair — a ritual inherited from mothers and grandmothers who swore by its magical properties.In many parts of Pakistan, kajal is first applied to babies within days of birth, believed to protect them from nazar, or the evil eye. The practice often includes a small dot placed behind the ear or on the forehead. While some may call it superstition, for families across generations, it’s an act of love and safeguarding. The use of kajal dates back thousands of years
Archaeological evidence suggests that women and men in the Indus Valley Civilization used kohl not only for cosmetic purposes but also as a shield against the sun and infections. Over time, kajal evolved — from herbal mixtures made by hakims to sleek retractable pencils sold in air-conditioned beauty aisles. Despite the arrival of international makeup brands and the influence of Western beauty standards, kajal has maintained its stronghold in Pakistani households. Kajal is also one of the few makeup products that transcends socioeconomic boundaries. Whether it’s a rural woman using a homemade kajal stick or a makeup artist applying a high-end smudge-proof liner, the essence remains the same — to enhance, to define, and to empower.
Redefined by the Modern Era
Today, kajal is not limited to traditional use. It has found new life on Instagram reels and TikTok tutorials, with beauty bloggers showing off bold graphic liner looks and smoky eyes. Pakistani celebrities often credit their dramatic on-screen presence to the intensity kajal brings to their expressions. Still, its cultural depth continues to resonate. For Pakistani women — and increasingly, men — kajal is both armor and art, a timeless ode to their heritage. With a growing interest in clean beauty, some brands in Pakistan are reviving age-old recipes, infusing kajal with castor oil, almond extract, and other natural ingredients. The appeal now lies in blending tradition with safety and sustainability. In a country where fashion is ever-evolving, kajal remains unchanged in its relevance. It’s not just makeup — it’s memory, mystique, and meaning. And in Pakistan, where eyes often speak louder than words, kajal gives them the perfect language.
