Fashion Model Faizaa Ashfaq, a rising star in Pakistan’s fashion industry, opens up about her unexpected entry into modeling, her unyielding authenticity, and her candid views on the challenges within the field. From her breakthrough moment in Thailand, where a chance encounter with a prominent photographer propelled her into a series of high-profile campaigns, to her outspoken stance on the industry’s evolving landscape, Faizaa reveals how she has navigated the fast-paced world of fashion on her own terms. She discusses the delicate balance of embracing traditional Pakistani attire while remaining true to her unique style, her selective approach to social media, and her aspirations beyond modeling. As she reflects on her journey, Faizaa offers valuable advice for aspiring models, emphasizing the power of staying authentic and the importance of uplifting one another in the industry.
SD: How did your journey into the fashion industry begin, and what inspired you to pursue modelling as a career?
Faizaa: It all started in Thailand. A friend of mine showed my photos to a prominent photographer who was working on a major campaign for GulAhmed. I got the gig and, to my surprise, he cast me in four more campaigns during the same trip! Each one launched back-to-back, and from that moment on, there was no turning back.
SD: Fashion is often seen as a fast-paced and competitive field. How do you maintain your individuality and stay true to your style?
Faizaa: I don’t know anything besides being stylish yet comfortable; I guess that’s what it is. People like me for who I am
SD: What challenges have you faced as a model in Pakistan, and how have you overcome them?
Faizaa: Once you stay silent, you’re accepted. But the moment you speak up about something unjust, you’re instantly labeled as difficult.
SD: The fashion industry is constantly evolving. How do you stay updated with the latest trends, and how do you incorporate them into your work?
Faizaa: I wish I could say I agree, but I don’t. If you ask me, fashion isn’t what’s evolving at all.
SD: Cultural representation is significant in fashion. How do you balance showcasing traditional Pakistani attire with modern trends?
Faizaa: I don’t have to try too hard. This is just who I am—authentic and unapologetically myself. I’ve never felt the need to put on a facade because my personality speaks for itself.
SD: Social media has become a powerful tool for models. How has it impacted your career, and how do you manage your online presence?
Faizaa: People chase attention, but I don’t. My use of social media is very minimal—I control it, not the other way around. I believe your talent and work should reflect who you are, not some selective activism or cries for attention. Unfortunately, that’s what sells today, and it’s what social media has largely become.
SD: Would you ever consider venturing into acting?
Faizaa: Of course, I see myself playing a strong character—not one who’s crying over a potato —at least, I hope so!
SD: Can you share a memorable moment from your modelling career that had a significant impact on you?
Faizaa: Yes, when I received my first PISA award, Most Promising Model Of The Year.
SD: How do you prepare for a big fashion show or photo shoot, both mentally and physically?
Faizaa: Most of the time, my excitement keeps me awake at night. On set, when there’s room for sharing and exploring ideas, it makes the whole process feel incredibly rewarding. Being fully invested and contributing to something collaborative is what truly drives me.
SD: What advice would you give to aspiring models in Pakistan who are looking to break into the industry?
Faizaa: I believe everyone possesses their own unique intelligence and talent. With the right support from the right people, there’s a promising future for the fashion industry. When we nurture and uplift each other, we can drive innovation and elevate the industry to new heights. 
