She is one of the most popular YouTubers in Pakistan whose bubbly personality really hits you and allows you to connect as she gives one of her popular makeup tutorials, chatting it up with her family of more than a million followers. For someone who has such a strong audience and who manages to enthrall so many with her extremely raw, talented, and cheery mode of conduct, would you ever believe she is an introvert? Social Diary spoke to the ever-vibrant Nazish Ameer as she shared with us the trauma of her childhood, how her YouTube journey began, and if acting is in the cards. Read On:
SD: Share a little with us about what it was like growing up in your childhood home?
Nazish: My brother passed away when he was only 2.5 years old and I was born around 5-6 years after that. My mother had to face tremendous trials through it all. My younger sister was born about 2 years after me and became the center of attention for she was adorable in every way. My father would take her everywhere. I would consider myself as being the neglected one in the family. It was a practice for me to take a backseat so that the younger sibling could get all the attention as she was more deserving of it. I became an introvert for this very reason. I find it hard to communicate with people. I strongly advocate that all children should be treated in the same manner- a child is a child no matter what age. Otherwise, it leaves major consequences that are long-lasting.
SD: How did you venture into the field of becoming a digital creator?
Nazish: I always wanted to do something in my life. Before marriage, I was in the field of teaching. I wanted to be heard- become a friend of someone and YouTube became my friend. It’s my family that I am connected to. When I started this channel, I didn’t think I will be blessed in so many ways. I had gotten the idea to create my channel when I was doing a course in China. I spoke to my husband and he knew my potential and supported me in starting this journey of my life.
SD: Were there any major skills you had to grasp to make your mark on this platform?
Nazish: I had done plenty of courses on makeup application. And I knew this talent put me in a place where I can share my skills and teach others too. And even generally, I feel whatever skills we have, the social media platform is so strong, it allows you to build a very strong career for yourself.
SD: What kind of content do you create for your videos?
Nazish: It’s more or less related to makeup and lifestyle. I used to do blogging too but I am more comfortable with makeup tutorials, trying products, and reviewing them with my followers.
SD: How do the ideas come to you?
Nazish: Since I’m an introvert, I spend a lot of ‘me’ time and the ideas come forth. But now my YouTube family suggests ideas that I take on.
SD: How fulfilling is the role of being a YouTuber?
Nazish: Financially I am independent. I know people hear me now as it does give you a sense of power. I feel the independent stance for a woman is really important. Creatively, YouTube has given me so much freedom, allowing me to express myself without having to sugarcoat anything.
SD: As a mother, how do you balance your work and home responsibilities?
Nazish: I feel the mother guilt is always there, even if you are committed to giving your 110%. You feel you can do so much more as a wife or a mother. But I do make sure that if I am busy, my husband is giving them plenty of time so they don’t feel neglected in any way. I try to get most of my work done before my kids come back from school. Time management is really important. My husband really helps with this.
SD: How important is it to have a supportive family system?
Nazish: It is extremely important. My husband and siblings are very supportive. And my parents are now but had concerns before my marriage. It is extremely important for me to share here how parents’ support matters so much, especially for girls. They need the freedom and trust of their parents to be able to venture out and showcase their potential. They have so much that they can do. All they need is a portal of expression. They just need the nudge.
SD: Would you ever consider venturing into acting?
Nazish: Definitely. If I get permission to do so. Also, I’m from a Pakhtun family and there are haters in the family too who try to create drama out of anything. Imagine what they’ll do if I become an actress too!
SD: Do you think there is healthy competition in this field?
Nazish: Yes there is. There are so many brilliant content creators. I’m actually a lazy one when it comes to creating videos. But honestly, I am not bothered. I am enjoying my journey and process. I also believe rizq comes from Allah- and no one can take that from me. I also don’t believe I should be exhausting myself. I feel we need to emphasize family time and you need to focus on mental health and calmness.
SD: What is the one thing you wish to change about the perception of becoming an influencer/digital creator?
Nazish: I can look back to the time when I was just a young child and I would look at the artists on the television and would consider them in a negative light. But now I am meeting so many interesting people through social media coming from well-educated and influential families. It really broadens your perspective, bringing us all together in a global village. The concerns are in our society, and our upbringing- we should learn to respect others and what they do. Don’t demean anyone.
The younger version of me
Your favorite digital personality?
A major fashion look that is timeless?
Shalwar Kurta anytime
The one thing that is a mood killer?
People who complain a lot
Three things you have with you all the time?
My phone, my ring and my credit card
Which season is the best style statement?
Morning Person or Late Nights Enthusiast
Desi Wear or Western
Both. Depends on the location
Losing my loved ones
Wasting time on people who don’t deserve my attention
Most Prized Possession
Not really sure
My YouTube family
Someone you wish to meet
Top 3 things on your bucket list
A memorable trip with the family
Buying a luxurious car with my money
The best thing about your work
The money definitely
The worst thing about your work
Depression, anxiety with the workload
Your favorite K-drama
What people don’t know about you?
They don’t know Nazish at all. Just Nishoo.
Your dream destination
Trip to Maldives with the hubby