A vibrant digital personality who is leaving a significant imprint with relatable, thought-provoking content, Rabica Faryal is highlighting the importance of nurturing children and reshaping women’s connections and empowerment. In an interview with Social Diary, she emphasized her pursuit of making a difference rather than merely amassing followers. Her focus lies in reshaping societal norms and fostering positive change. Let’s explore her methods for achieving these objectives.
SD: How did you venture into becoming a social media personality?
Rabica: When I moved to Karachi from Lahore, I found myself swimming in my free time, craving meaningful pursuits. Sickened by the deluge of cringe-worthy content saturating social media, I yearned to create something impactful, something educational. My mission? To shed light on child-rearing and forge meaningful connections among women. My approach is simple: I pose relevant questions to women, soliciting their invaluable feedback. Through this exchange, I’ve fostered a thriving community of over 100,000 individuals, united by our shared journey of enlightenment and empowerment.”
SD: What has been the most rewarding aspect of it?
Rabica: The profound connection, the active engagement of people in my content, and the overwhelming sense of giving back to society by creating impactful, educational, and personally fulfilling content—it’s an extraordinary feeling.
SD: How do you combat trolls?
Rabica: I just don’t. I prioritize investing my time and effort only in things within my control.
SD: How do you ensure you can remain connected to your followers?
Rabica: Even if I don’t actively engage, they remain connected to me. It’s like building a family; they love and empathize with you.
SD: Do you have any plans to expand your content and reach in 2024?
Rabica: Certainly, I’ve already started, and I aim to create something even more impactful and educational, fostering a connection with our values and culture.
SD: How important is it to have a strong support system, especially for women in Pakistan to pursue their dreams?
Rabica: A strong woman emerges from a supportive environment. A woman experiences two phases in life: dependency on her parents and establishing her own life with her husband. In both phases, she requires understanding, support, tolerance, and positivity from her family and surroundings. A positive environment fosters positive thinking, respect for society, and the ability to pursue one’s aspirations.
SD: Your words of advice to those who wish to create a career from social media?
Rabica: Sadly, social media is steadily declining in intellectual content. While it’s easier than ever to go viral and gain fame, many overlook the fact that viral fame isn’t the endgame. What truly holds promise is crafting a set of enduring values for oneself. Shortcuts may offer fleeting success, but they lack longevity. People come and go swiftly, easily forgotten. Yet, if you anchor yourself in core values, your impact can endure for the long haul.
In a Glance
What is your absolute superpower?
A loving heart that cares for everyone
Your favorite video you have done to date?
My favorite videos are the ones I’ve made with my son, specifically the ones we made during COVID days
A tip that has served you well all these years?
Try not to waste brain effort over things that are not in our control.
The one thing that is a mood killer?
Extremism be it related to religion, politics, or any social concerns
Three things you have with you all the time?
Phone, pen, and tissue paper
Which season is the best style statement?
Winters
Family or fans?
Family
Desi Wear or Western
Western
Deepest Fear
Losing someone is my biggest fear. The pain of losing my father has been the worst.
Biggest Regret
The pain my father suffered through chemotherapy
Most Prized Possession
My relationship with my mother
Biggest Strength
My husband
Someone you wish to meet
I want to meet Hrithik Roshan
Top 3 things on your bucket list
- Umraah or hajj with my ami
- Visit at least 6 out of seven continents
- Open a charitable hospital in honor of my ‘baba’
The best thing about your work
I significantly contribute to helping people
The worst thing about your work
Being taken for granted, as some individuals tend to overlook the full picture and only see one perspective
Your favorite brand?
Manto
What people don’t know about you?
People are unaware that I have hydrophobia, and I am actively working to overcome this fear.
Your dream destination
Santorini, Greece. 
