In the vibrant world of music, few transitions are as daring as moving from a successful duo to embarking on a solo career. Maz Bonafide, once half of the celebrated duo Bonafide, has taken this leap with a bold new vision. Speaking to Social Diary, he delves into his journey of self-discovery, the challenges of carving out a new identity, and his dynamic collaboration with stars like Imran Kazmi and Minal Khan on the “Wifey Type” music video. Maz also shares how his British Asian heritage influences his unique sound and his ambitions to inspire a new generation with his music. Read On:
SD: How has your transition from being part of the duo Bonafide to a solo artist influenced your musical style and creative process?
Maz: Being part of Bonafide, we had to balance two different artistic visions, which meant compromising at times. As a solo artist, I have full creative control and freedom. This allows me to explore new genres, experiment with different sounds, and express my personal experiences and emotions more authentically. My music now reflects a more personal and introspective narrative, something that’s uniquely my own.Also, being a songwriter and a composer, the creative process has changed altogether. In a duo, songwriting and production were collaborative efforts, often requiring alignment and compromise. As a solo artist, I have the liberty to follow my instincts and make decisions that align with my creative vision.
SD: What challenges did you face while establishing yourself as a solo artist, and how did you overcome them?
Maz: Creating a new musical identity required consistent music releases and engaging with fans on social media. Managing my career independently was difficult, so I built a support team and adopted strategic planning. Being a solo artist wasn’t daunting. It was more exciting and challenging. Overcoming self-doubt and fear of failure involved embracing a positive mindset, setting achievable goals, and celebrating small victories.
SD: Can you elaborate on the experience of working with Imran Kazmi and Minal Khan for the “Wifey Type” music video?
Maz: I remember I was at the former Pakistan Prime Minister Imran Khan’s house in Bani Gala when his ex-wife Reham Khan introduced me to Imran Kazmi. We got on immediately and I wanted to work with him for my video shoot. Working with Imran Kazmi and Minal Khan on the “Wifey Type” music video was a fantastic experience that brought together exceptional talent and creativity. Imran Kazmi’s direction brought a unique vision to the project, blending his keen eye for detail with a deep understanding of storytelling. His ability to translate the song’s vibe into compelling visuals made the entire process seamless and enjoyable. Minal Khan’s presence added a new dimension to the video. Her professionalism and talent as an actress helped bring the story to life, making each scene more engaging and relatable.
SD: How do you ensure each of your music videos offers something unique and fresh to your audience?
Maz: I focus on storytelling, developing distinct narratives that align with each song. I prioritize visual innovation, experimenting with different filming techniques, locations, and aesthetics. Collaborating with diverse directors and creative teams brings new ideas and perspectives. Lastly, I stay attuned to my audience’s preferences and feedback, allowing me to push boundaries while delivering content that resonates with them.
SD: What inspired you to write and compose “Wifey Type,” and how has the response been from your fans?
Maz: “Wifey Type” was inspired by the idea of celebrating commitment and finding that special someone who stands out as a lifelong partner. I wanted to capture the excitement and sincerity of recognizing someone as your “wifey type,” someone who embodies qualities that go beyond superficial attractions. The response from fans has been overwhelmingly positive. They have connected with the song’s relatable theme and catchy melody. Many fans have shared their personal stories and how the song resonates with their own experiences, which has been incredibly rewarding.
SD: Could you share a particularly memorable moment or milestone from your time with the duo Bonafide?
Maz: One of the most memorable milestones with Bonafide was our series of award wins, which marked a significant moment in our career. Winning several “Best Newcomer” awards was an incredible validation of our hard work and dedication. Additionally, our song “Feel It Sohniye” receiving the “Best Song of the Year” award was a true highlight.
SD: How did growing up in a British Asian community shape your musical influences and career path?
Maz: It profoundly shaped my musical influences and career path. The rich cultural blend of traditional South Asian music and Western genres provided a unique and diverse foundation for my creativity. Being surrounded by a community that valued both heritage and contemporary trends helped me develop a distinctive sound that merges these influences. This background not only exposed me to a variety of musical styles but also inspired me to create music that reflects a fusion of cultural experiences.
SD: What do you believe sets you apart from other artists in the British Asian music scene?
Maz: My passion for songwriting and composing. While other artists have their own styles, my unique approach combines traditional South Asian sounds with contemporary genres. My dedication to writing and crafting music allows me to infuse deep cultural themes and innovative production techniques, creating a fresh and distinctive sound.
SD: How do you see your role in connecting young British Asians with their cultural heritage through your music?
Maz: I see my role in connecting young British Asians with their cultural heritage through my music by blending traditional South Asian elements with contemporary sounds. By incorporating cultural themes and stories into my songs, I aim to make heritage feel relevant and accessible to a younger audience. My goal is to create music that resonates with their experiences while celebrating our shared cultural roots, fostering a sense of pride and connection to our heritage.
SD: What are your goals for the future, and can you give us a sneak peek into any upcoming projects or collaborations?
Maz: My goals for the future include continuing to push creative boundaries and connect with audiences on a deeper level. I have many songs set to release soon, showcasing a range of styles and influences. Additionally, I’m excited about several big collaborations that are in the works, which will bring fresh and dynamic elements to my music. Stay tuned for these upcoming projects that I believe will offer something truly special and engaging for my listeners. 
