Celebrity Designers’ have a knack of creating unique and eye-catching fashion pieces that help celebrities make a style statement.

One such celebrity designer is Yaqub Pechi- belonging from Rajasthan background which was known as the hub of Textiles.

Yaqub started his career with textile giants Yunus Brothers, the owner of various textile mills. After some time he started his own luxury brand called cotton and cotton which turned out to be the most luxury menswear brand in Pakistan.

Yaqub had the privilege of styling General Pervaiz Musharraf and Jahangir Khan. Yagub was kind enough to spare sometime for Social Diary and share his insightful journey.

Can you tell us about your background and experience in the design field?

Originating from the textile hubs of Rajasthan and Ahmedabad, my journey began with giants Yunus Brothers, leading to the creation of Cotton & Cotton, a renowned luxury menswear brand in Pakistan. Despite personal setbacks in 2013, I launched my own label, Pechi in 2020 and extended my expertise to wardrobe styling for a diverse clientele, including politicians, bureaucrats, army officers, celebrities, and socialites.

What inspired you to become a designer?

The rich heritage of textiles from my ancestors’ roots in Rajasthan and Ahmedabad inspired me to delve into the world of design and fashion. Growing up surrounded by the craftsmanship and creativity inherent in textile work ignited my passion for creating garments and expressing myself through design.

How do you approach a new design project? Can you walk us through your creative process?

When embarking on a new design project, I start by immersing myself in research and inspiration gathering. This involves studying current trends, exploring cultural influences, and seeking out unique sources of inspiration. Once I’ve honed in on a direction, I begin the process of material selection, considering factors such as texture, color, and functionality. From there, I create prototypes or samples to bring the design to life, continually refining and iterating until it aligns perfectly with my vision. Throughout this process, I remain adaptable and open to new ideas, allowing the project to evolve organically as I bring it to fruition.

What was your experience with designing clothes for Pervez Musharraf and Jahangir Khan?

I had the honor of styling former President General Pervez Musharraf, who had a keen eye for his appearance, actively participating in selecting outfits. Despite his involvement, he was humble and receptive to my suggestions. Similarly, working with JK, a living legend, has been a privilege.  Moreover he’s humble and gives input but trusts my judgment for his outfits.

Can you describe a project where you faced a design challenge and how you overcame it?

I was doing a project with one of our clients in UK. He was very trendy wanted to make extremely slim fit clothes which became a challenge. Because in such fitted garments the functionality of the garments get compromised. I had to do various trials back and forth finally created a pattern which was both fitted and functional the client was amazingly happy and I got repeat orders  also developed friendship which is lasting till date.

How do you stay updated with the latest design trends and techniques?

In order to stay current with the latest design trends and techniques.Moreover I regularly immerse myself in various sources of inspiration, including fashion magazines, online publications, and social media platforms.

Can you share an example of a design project that you are particularly proud of and why?

I did a project for a drama serial for which I did clothes for Mr. Rahat Kazmi who’s my favorite Pakistani actor. He himself is a very well dressed man. I learned a lot about different combinations and how to accessories your attire with Cufflinks scarfs or ties etc. Moreover that was a project for which I am proud till now because of my personal liking of the legendary actor. Besides that project it’s an honor to make clothes for General Pervez Musharraf the President of Pakistan.

How do you handle feedback and criticism on your designs?

I welcome feedback and criticism on my designs as opportunities for growth. Moreover listen attentively, reflect on the input, and use it to refine my work, striving always for improvement and innovation.

What is your approach to collaborating with clients or team members on a design project?

My approach to collaborating on a design project involves clear communication, active listening, and mutual respect. I ensure that everyone’s ideas and perspectives are heard and valued, fostering an environment of collaboration and creativity. By setting clear goals and expectations from the outset. Moreover I facilitate a smooth workflow and ensure that everyone is aligned towards achieving the desired outcome.

How do you ensure that your designs are user-friendly and accessible?

I sit down with the clients and ask about his habits nature of work etc. which gives me an insight about the clients how they move around how many hours the sit in office and other daily routines that’s how o understand the functions being performed by them which allows me to design their clothes in a way where they look elegant and also comfortable.

Share your favorite and worst client moment.

My favorite moment was when I was appreciated by President Musharraf for making his clothes for the speech at UN.

The worst moment was when I made a suit for a real bulky client and could not satisfy him.

Any parting away message to the young talent?

To the young talent out there: Embrace your creativity, pursue your passion relentlessly, and never stop learning and growing. Believe in yourself, stay resilient in the face of challenges, and always strive for excellence. Your unique voice and perspective have the power to shape the world around you. Keep dreaming big, and never underestimate the impact of your creativity. The world is waiting for your brilliance to shine.