Zain and Zohaib, a dynamic duo carrying forward the centuries-old tradition of Qawwali, are emerging as torchbearers of this sacred and soulful genre. Deeply rooted in the spiritual teachings of Sufism, their music is a harmonious blend of poetic expression, emotive vocal delivery, and the profound messages of love and peace. Born into a family immersed in Qawwali, their journey began in childhood, inspired by legends such as Ustad Nusrat Fateh Ali Khan, whose influence is intricately woven into their compositions. Speaking to Social Diary, the duo shared how their shared artistic vision and deep bond allow them to create music that resonates with both tradition and modernity. Their performances captivate audiences, drawing listeners into a transcendent experience that reflects their dedication to their craft and their faith. Despite the challenges of sustaining a niche art form in a commercialized music landscape, Zain and Zohaib remain steadfast in their mission to preserve the authenticity of Qawwali. Whether performing the poetry of classical Sufi saints like Baba Bulleh Shah and Hazrat Shah Hussain or exploring contemporary works by poets like Tehzeeb Hafi, they continue to innovate while honoring the genre’s spiritual core.
SD: Your music is deeply rooted in the traditions of Qawwali and Sufi mysticism. How did you both decide to embark on this musical journey together?
Zain/Zohaib It’s from Maula. We believe that an artist is born with their talent. We started Qawwali in our childhood, but we didn’t know how people would perceive us as a duo. However, this journey has shown us that two brothers can achieve so much, not just as artists but also as ordinary humans.
SD: What role does your bond as a duo play in the creation of your music, and how do you complement each other artistically?
Zain/Zohaib: As a duo, we create most things together. If one of us comes up with a composition or lyrics, we share it with the other. We believe music is a team effort. Often, we exchange spontaneous ideas with each other or our band to get feedback. This helps us understand how people relate to our compositions and lyrics. We also make sure to appreciate one another—it’s essential for enthusiasm and motivation.
SD: Your voices are soulful and deeply moving. How do you ensure that your performances evoke such profound emotions?
Zain/Zohaib: As artists, especially in Qawwali, we don’t see ourselves as complete. It’s a blessing. The way people appreciate and encourage us through their comments and messages makes us feel like we’re on a beautiful path. Its their love and connection with our music that evokes emotions—it’s truly a blessing.
SD: What significance do the teachings and poetry of Sufism hold for your music, and how do you incorporate them into your work?
Zain/Zohaib: Qawwali is based on Sufism. It’s an ancient form of music that started with Sufi saint Hazrat Ameer Khusro R.A. He performed the first Mehfil-e-Sama in front of his mentor, Hazrat Nizamuddin Aulia R.A., reciting a quote from Prophet Muhammad S.A.W.W. praising Maula Ali A.S.W., “Mun kunto Maula, fahaza Ali un Maula.” We draw inspiration from Sufi saints like Baba Bulleh Shah R.A., Hazrat Shah Hussain A.S.W., Baba Farid R.A., and Hazrat Lal Shahbaz Qalandar R.A. Their poetry forms the basis of much of our work.
SD: How has the influence of legendary Qawwali maestro Ustad Nusrat Fateh Ali Khan shaped your music and artistic perspective?
Zain/Zohaib: Ustad Nusrat Fateh Ali Khan Sahib is like a teacher to us. He’s one of the most significant figures in the music world. Today, almost every artist performs his songs, which speaks to his vision. We grew up listening to him; our parents even had him perform at their wedding. His music is deeply ingrained in our lives, and you can feel his influence in our compositions and performances.speak
SD: Qawwali is a demanding genre that requires exceptional vocal skill and stamina. How do you prepare for your performances and tours?
Zain/Zohaib: We’re often traveling. Sometimes, we sleep in the car, holding our pillows as we rest. We have to manage our sleep schedule, but often we can’t. Despite this, performing on stage is our place of peace. While we might feel fatigued offstage, once we’re performing, everything feels right.
SD: Your live performances are said to captivate audiences. What is the most memorable moment you’ve experienced during a concert?
Zain/Zohaib: Performing in front of Maula Ali A.S.W. during the Arbaeen Walk in Iraq was an unforgettable moment.
SD: As young torchbearers of a centuries-old tradition, how do you balance preserving its authenticity while appealing to modern audiences?
Zain/Zohaib: Qawwali evolves with every era, but its core message of love, peace, and harmony remains the same. Each generation has its own taste, and as artists, it’s crucial to adapt to these changes while staying true to the tradition.
SD: Are there any particular poets, whether classical or contemporary, whose works inspire your compositions?
Zain/Zohaib: Yes, many poets inspire us. These days, we’re particularly moved by the works of Tehzeeb Hafi, Ali Zaryoon, Adnan Khalid, and Ikram Arfi.
SD: In a world increasingly focused on digital and commercialized music, what keeps you committed to the depth and complexity of Qawwali and Sufi music?
Zain/Zohaib: Qawwali has a light that no other genre possesses. It’s in our blood and soul, and we thoroughly enjoy performing it. While Qawwali has commercial aspects, its depth and tradition keep us connected.
SD: What has been the most challenging aspect of establishing yourselves as a duo in this genre?
Zain/Zohaib: Financial challenges have been the most significant hurdle in our journey.
SD: What are some lessons or advice passed down to you from other seasoned Qawwali artists or elders in your field?
Zain/Zohaib: The most important lessons are to stay connected to music, remain consistent, be humble, and love everyone.
SD: Collaboration is often a vital part of the musical journey. Are there any artists or musicians, within or outside your genre, with whom you dream of collaborating?
Zain/Zohaib: Inshallah, we will collaborate with others in line with our dreams and beliefs.
SD: Looking to the future, what is your vision for your music, and how do you hope to carry the legacy of Qawwali into the next generation?
Zain/Zohaib: Qawwali chose us, and we believe Maula will choose someone from the next generation to continue spreading this message. It’s our responsibility to do our best for the genre and pave the way for future generations. 
