Bringing her stories to life, Syeda Rabiya Waseem is one of those happening influencers who brings forth a positive vibe toward whatever life presents itself with. With a happening personality, she is able to create some amazing posts that do make a difference. Speaking to Social Diary, she shared more on how she ventured into this field and how it progressed from a food blog to a lifestyle platform. Read On:
SD: Share a little with us about what it was like growing up in your childhood home.
Syeda: The best thing about growing up in my house was that my cousins and I lived on a 10-minute drive max. Also, my parents were the enthusiastic ones, they would just hop in the car and travel to a city for a road trip. We’d go out on weekends for weekly family dinners. The one thing I like about my family is that no matter what, we never fail to make the occasions special.
SD: How did you venture into the field of becoming a digital creator?
Syeda: I was doing an internship and I used to post food pictures on my private account; my boss pushed me to start my own food blog which led me to create food content. Once I was in this field I thought of progressing into creating a lifestyle account.
SD: Were there any major skills you had to grasp to make your mark on this platform?
Syeda: The major skills I had were photography and basically the ability to learn and be creative. A major role was played by my supervisor who always believed in me and my creativity and he helped me find my skills by assigning different tasks.
SD: What kind of content do you create for your videos?
Syeda: I mostly create Daily vlogs or content that is relatable. I haven’t defined my niche yet on my personal blog; still struggling with that though.
SD: How do the ideas come to you?
Syeda: Most of the content that I post consists of ideas that come on the spot.
SD: How do you balance your work and home responsibilities?
Syeda: Honestly speaking, I’m struggling with both because being in the field of digital marketing you don’t work a 9-5 job. You create the content in daylight and then you have to follow the insights and the metrics and what time you need to post, which is mostly around 9 pm, So I’m still finding out a way to maintain my work and home responsibilities.
SD: Would you ever consider venturing into acting?
Syeda: No never. If I ever decide on going into that side of the field, I’d always go for the direction side. That has always been something that I’ve been a fan of and I work well behind the camera.
SD: Do you think there is healthy competition in the digital field?
Syeds: There’s no healthy competition; I would say there’s too much jealousy in the field because let’s be honest, people are only going to give you opportunities if you’d benefit them and it’s all about buttering and stuff, which I’m not good at because I can not pretend to like and let my followers be fooled by a fake review.
SD: What is the one thing you wish to change about the perception of women in Pakistan wanting to become a digital creator?
Syeda: Oh this one’s interesting, out of the many things I’d want to change is women to be treated as humans; they’re to be treated with complete respect. Allow them to showcase their potential and express their creativity.
SD: What are your aspirations for 2023?
Syeda: I want to travel as much as I can and I want to go abroad for my Master’s Degree. Also, I will focus on what my Mamu said “Make peace with yourself”.
IN A GLANCE
What is your absolute superpower?
My ability to sense the vibe in a group. I’m never wrong with my sixth sense
Your favorite digital personality?
Safa Rauf ( SafaInTransit) – this woman inspires me to be the best version of myself and be who I am exactly. Love her vibe and everything.
A major fashion look that is timeless?
I’ve never been a fashion enthusiast so for me whatever looks good is timeless
The one thing that is a mood killer?
People who just don’t know their audience while sitting in a group sharing dirty jokes
Three things you have with you all the time?
My bag ( It’s basically Phoebe’s bag so If you know, you know)
Which season is the best style statement?
Morning Person or Late Nights Enthusiast
Definitely a Late Night enthusiast
Desi Wear or Western
Depends on the mood and the weather
To not be there for the people that I care
That I could go back in time and stop going the extra mile for the people that were in my life. And stop being there for everyone on a single call
Most Prized Possession
I think my friends are my biggest strength and I can communicate easily with strangers if put in a group.
Someone you wish to meet?
Fawad Khan for sure
Top 3 things on your bucket list
Travel to Greece for sure
Be successful in my career
Open my Cute Cozy Coffee shop
The best thing about your work
That I can be anywhere in the world and I can still work.
The worst thing about your work
It gets exhausting when you create content and work hard on it and don’t get the appreciation it deserves.
Your favorite movie
I’m a big Bollywood freak for movies so all the classics and Akaash Vaani for some reason.
What people don’t know about you?
That I’m actually a nice person. I have a resting face which does not give a nice impression of me. Heard that a lot.
Your dream destination